Blog.
Field notes from building AI and automation systems for real companies.
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AI integration for German SMBs: what's actually different in 2026
The Mittelstand has stopped asking whether AI matters. The real question now is what 'AI integration' means in practice, and where it goes wrong. A working view from the inside of these projects.
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What MDM/PIM actually solves (and what it doesn't)
Master Data Management and Product Information Management get conflated, oversold, and confused with adjacent systems. A practical reading of what they are, what they're not, and when an SMB actually needs one.
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Migrating product data from a legacy database to a modern PIM: a checklist
The data layer is where most PIM rollouts get hard. A practical, opinionated checklist for surviving it, from the inventory phase to post-cutover validation.
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The hidden cost of CRM/ERP integrations that 'just need a button'
Every CRM/ERP integration starts with a sentence that contains the word 'just'. A working tour of what 'just a button' actually contains, and how to estimate these projects honestly.
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Business automation when you have 12 tools and no time
Tool sprawl isn't a software problem. It's a process problem with software receipts. A practical way to triage which tools to keep, which to consolidate, and which workflows to automate first.